Selling Process Overview
The following overview has been developed to give you a good understanding and reference of the home selling process and the services I provide to you while guiding you through from beginning to end.
1. Discuss Seller’s Plans and Goals
• Reason(s) for selling.
• Selling time frame.
• Buying another home.
2 Review Selling Process
3. Review Home Marketing Plan
Discuss listing/buyer agent commissions.
4. Home Selling Information Preparation
• Square feet, lot size, year built, legal description, taxes, and measure/list all room dimensions.
• Updates/improvements, special features.
• Age of roof, furnace, plumbing, appliances, etc
• Do pre-listing tour/inspection and discuss potential improvements.
5. Set Realistic Offering Price
• Most important factor in marketing plan and timely sale.
• Complete an accurate comparative market analysis (CMA) via the extensive MLS database. Focus on sold properties to measure what price the market will actually support. Consider also the price of comparable current listings to assess the competition.
• Pricing strategy – advantages of realistic pricing based on market.
• Consider buyer incentives if necessary such as paying buyer points, settlement costs, etc.
6. Prepare/Sign All Required Listing Documents/Forms
7. Address Listing/Selling Items
• Obtain copy of seller’s current title insurance policy for new policy credit and title work.
• Address current home loans-mortgages and home equity
• Address any applicable ownership issues.
• Discuss : lock box/key, pets, availability of house for showing, preparation for showing, showing appointment process (advance notice/approval), Keller Williams sign.
• Provide written home preparation/selling tips
8. Provide/set up Home Warranty at no expense to seller to protect house systems/appliances during listing period and buyers for one year after closing
9. Implement Listing and Home Marketing Plan
10. Regular Communications to Sellers During Listing Period – showing appointments and buyer/agent feedback, advertising, showing improvement suggestions, price adjustment if indicated, etc.
11. Purchase Offer Received
• Assure proper signed legal documents received: Purchase Agreement, Agency Disclosure, Lead Based Paint, Sellers Disclosure, addendums, copy of earnest deposit check, etc.
• Ensure buyers are properly qualified.
• Review Purchase Agreement/documents on behalf of seller.
• Present offer to sellers.
• Confer on acceptability.
• Make counter-offer as appropriate and negotiate on seller’s behalf.
• Sellers/buyers sign Purchase Agreement
12. Assemble/Submit Required Information/Documents For Closing
13. Monitor Key Pre-Closing Activities
• Professional home inspection for buyer.
• Buyer mortgage application and appraisal of property status. Address course of action if property does not appraise to Purchase Agreement price.
• Other inspections as required
14. Schedule Closing with Title Company Once Buyer Approved for Mortgage
15. Review Closing Documents on seller's behalf and provide set to Seller
16. Closing
I look forward to hearing from you and working with you to list and sell your home. Please give me a call or email when you are ready to get started or to answer any questions you might have.
